forte-forte

woman swimming beneath ocean surf in long dress
I was commissioned to do some underwater fashion photography, shooting forte_forte’s 10th anniversary collection “beneath the clouds” of the sea and portray this concept with their Summer’13 capsule collection, designed by Giada Forte.  Here are some of the final results:
underwater fashion photographygold silk dress underwaterballerina dances underwaterunderwater silk dress in wavessilk flowing underwaterblack and white abstract dress underwater cloudswomen underwater in sheer blousewomen dancing under cloudswomen in high fashion silk gown underwaterwomen in silk red gown under the clouds underwaterunder water model dancing under the surfwoman under the seawoman swimming beneath ocean surf in long dressclothing underwater

 

There was something amazing about working on this project, and I think it boils down to it’s simplicity and method of collaboration: A few emails, midnight skype meetings with the Art Director all the way on the other side of the globe, and … a few girls in the sea.

Logistically speaking, it might not have looked that simple: the photography for this series took place through the month of August. I would swim out from the shoreline with the models, dodging the reef, urchins, and occasionally surfers and shoot for hours, multiple times. No floatation, no fins for the models … they were absolute rock stars. It takes someone special to be able to pull it off the drag of garments under waves so gracefully and delicately, and am thankful for the girls I was able to work with for this project. A few times to expedite the process, I went so far as to put the collection in a backpack, swim out to the breaking waves with it on, and have the models change in and out of them the middle of the ocean between sets. Luckily the surf crowd was more curious than disturbed. 😉

Below are several links to published material via print and web I have found online, as well as an interview I did with Marie Claire Italy about the project … for anyone who can read Italian. The interviews are a bit … embellished (and no, I was never a “professional” swimmer), but they definitely put these photos into eloquent prose better than I ever could.

 

 

forte_forte primavera estate 2013; forte_forte spring summer 2013

 

 

forte_forte primavera estate 2013; forte_forte spring summer 2013

 

And here’s a feed on my pinterest of posts relevant to this project: http://pinterest.com/hisarahlee/forte_forte/